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In the 1960's, the US Navy launched the "Keep It Simple Stupid" design principle via the work of aircraft engineer Kelly Johnson.  The KISS principle states that most systems work best if they are kept simple rather than made complicated. 

The story goes...Johnson provided the design engineers who were working on a new jet aircraft with a handful of tools. 

The challenge was that the aircraft must be repairable by an average mechanic in the field under combat conditions with only these tools, a challenge that could be met only with a simple design and tools that were relatively "stupid" in their functionality.

We think the K.I.S.S. principle should apply to most systems, including the tradition of gift giving. 

At CTT, we think gifts should be easy, simple, unique and useful. 

Whether it is training, gear or a gift card toward either,

you can be sure that a gift from CTT is one that you'll never find at a future white elephant party.

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